We want to help you to say goodbye the right way.


Picaluna is a business that offers a better way for family and friends to say goodbye to the people they love, through funerals, memorials and authentic life celebrations.

Picaluna is the brainchild of 4 co-founders, not previously involved in the funeral industry and from different backgrounds, but driven by a common need to change the way funerals are done for the better. They each had poor experiences with funerals for family members in the past, and felt that there must be a better way to do this. 


Their idea was to democratise the process of conducting a funeral, so that anyone could help their community through the process, to create more authentic, compassionate and affordable funerals. They developed Funeral planning software, which enabled people within a community to plan and conduct funerals for their people.


And so Picaluna was launched in October 2016. We started with just 4 funeral planners, who were all civil celebrants, trained to become funeral planners. From those humble beginnings, Picaluna has grown to where we are today, helping families across the greater Sydney region, Blue Mountains, lower Southern Highlands, Central Coast and Newcastle.


Picaluna’s values are underpinned by 100% price transparency, plus the donation of 10% of our profit from every funeral supports a charity of your choice.  Which charity would you like to support?

Why we exist, what we do, and how we do it, are all underpinned
by values and behaviours we adhere to...


We communicate openly and honestly. We are committed to delivering genuine, caring funerals reflecting the person’s life, their family, friends and community. We are accountable for our actions, as we genuinely care about assisting people.



We are inclusive, not exclusive. We embrace you for who you are; welcoming and valuing the diversity of beliefs, age, sex, experience, heritage and culture. We accomplish greater things, together.



It may be a challenging time for families. We behave ethically. We are leaders, encouraging confidence it will be the best experience possible. We do as we say we will do.


We contribute to a healing experience, towards a healthy bereavement. We offer  families, each other and ourselves empathy, love and compassion. We create a safe environment for a healing process to flourish and a rejuvenation to take place. An extra-ordinary experience with no regrets. 



We ensure every funeral is affordable. We seek to understand every family’s situation, working with them to deliver a beneficial outcome, within their budget.



We are an open book. We are honest, clear and specific. Communicating in a kind, respectful manner. 

By being clear and specific, the more beneficial we are. The truth will set us free…


Nothing changes, if nothing changes… We change the way funerals are done for the better. We inspire creativity, by listening and collaborating with positive energy. Every funeral is individual; collectively, we collaborate to create better experiences.

"Thank you to the wonderful people at Picaluna for a fantastic Celebration of my Dad's life. You picked a fantastic venue for us and made everything run smoothly and hassle free. The ceremony was personal and tailored to my Dad and his heritage and Shelly Bennett and Annabelle Peacock did a fantastic job. All the guests said what a lovely celebration it was and everyone was very pleased with the whole event. I would highly recommend Picaluna to everyone for their fantastic service!"


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© 2020 by Picaluna Funerals


Call us on (02) 9191 5006